Business fucked up style - business crisis management

Business – fucked up style

Recently I stumbled upon such an interesting book, however it’s only available in Russian (Бизнес в стиле Ж). I would strongly recommend every project manager (not even in IT field), every business owner and other „higher“ positions to read this book. It contains only 200 pages and can be read in one breath.

One can freely say this book is focused on business survival (as the title suggests) and several ideas are worth to be remembered. Author is not the last person on Russian media landscape and owns Gameland which is responsible for multiple print and online media (car tuning, computer games, cinema etc.)

Few useful tips I gathered from this book:

[readolog_blockquote ]Be ready to denounce your previous experience, even if it was good and successful. Especially during crisis times.[/readolog_blockquote]

[readolog_blockquote ]Crisis times are similar to war times – pay no one, collect from everybody, care only for the fighters.[/readolog_blockquote]

Be ready to drastically change your business attitude (for example author, who was printing a 240 pages shiny magazine switched over to 160 pages magazine, printed on cheap newspaper paper (no pun intended)). Do not let any money leak – freeze (temporarily) all your debt flows. It’s better for each party (you and your creditor) to invest this money into further business development, because it’s the only way you can earn money and for your creditor to get his money back. Try to restructure your debts (most creditors are willing to give you discount if they will see payments from you). For the best employees (and most motivated ones) rise their motivation – if they suggest a new project, give them 100% of project’s income first year (sink it later on…).

[readolog_blockquote ]Always pay your debts (like Lannisters) – even if it takes you years.[/readolog_blockquote]

[readolog_blockquote ]Try to be as open minded as possible – talk to people, follow latest trends. You can never know what might be the next hit during or after the next crisis.[/readolog_blockquote]

Just imagine – Russians are generally hostile towards Muslim culture, however this didn’t affect their love for hookah at all! Or sushi – Japanese culture is considered as weird, raw fish is a no-go, rice isn’t that popular… but sushi you can find on almost every corner.

[readolog_blockquote ]All your employees are divided into three categories: Predators, Parasites, Owners and Sheep.[/readolog_blockquote]

While almost all your ordinary employees can surely be tossed into the sheep category, proceed with caution when creating a profile for your top management. You should avoid having predators and parasites at any cost and should encourage owners or owner-like behavior. Predator’s real goal is to snatch. For his own profit he will without a wink put your company in danger. Parasite is all about creating a busy impression – his input is extremely low compared to salary, and all his energy goes only into persuading you, that he is busy doing stuff. Owners are the most rare category of top personal – they treat your business like their own and are really willing to do everything to make it prosper. While during peaceful times predators and parasites will most likely successful hide their nature, giving themselves as owners, crisis time reveals such characters very quickly. Non-loyal employees have no right to be in your company. Your best guess would be if a top manager declines your offer to decrease his salary during crisis time in exchange for a higher share in company’s revenue – it simply shows that they don’t believe in your success and your clearly don’t need such people.

[readolog_blockquote ]Share more information with your key employees.[/readolog_blockquote]

Most likely, your general employee won’t care what is happening with your company – they simply care for themselves. Thus, sharing negative information with them won’t make anything better – this category of employees won’t be able to influence anything at all. However, the higher you climb on the position ladder the more information you should share. You simply can’t expect owner-like behavior if you hide important things from your top people.

I hope you enjoyed this short summary, feel free to (learn Russian and) read this book by yourself!

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Hello! My name is Anton. I am a passionate project manager who loves digging deep into code. You can check my Github and CodeEval. Hopefully my thoughts on management can lead you to one or another good idea.